Vancouver is one the largest urban area in Canada without any ride-hailing services and trying to book a taxi could be an impossible mission. There is no easy way to book a town car or limousines. The user still has to call companies and ask for rates.
Taking advantage of this current gap, Ryde breakthrough in the marketplace. Ryde is a ride-hailing app for booking Sedan, SUV, and Limousine service in Metro Vancouver.
As a Red Academy student, I played the role of UI Designer and I worked for Ryde with the UX team for 3 three weeks. The goal was to simplify and design an intuitive flow for users that let them navigating through the app and making it more visual. Custom icons to differentiate offers and using readable typography.
